TAG Heuer virtual event introduces new collaboration with Porsche
In early February 2021, TAG Heuer and Porsche joined forces to unveil the TAG Heuer Carrera Porsche Chronograph. The launch of the luxury watch took place in La Cité du Cinéma next to Paris, France. The virtual launch relied on a LED setup powered by the Modulo Player media server by Modulo Pi.
Swiss luxury watchmaker TAG Heuer and German luxury carmaker Porsche initiated exceptional collaboration. The TAG Heuer Carrera Porsche Chronograph, fruit of this new collaboration, was unveiled during a virtual event held at La Cité du Cinéma in Saint Denis.
MVision was in charge of the technical production that consisted in an immersive LED setup. The LED tiles covered the floor as well as two walls of 7 x 7 meters each. The whole LED surface was powered by a Modulo Player media server equipped with 6 outputs.
The virtual event opened onto a dance performance melting into images by Magic Bird Creative studio. Frédéric Arnault, CEO of TAG Heuer, then took center stage to introduce the new collaboration between the TAG Heuer and Porsche brands, and unveil their first co-branded product, the TAG Heuer Carrera Porsche Chronograph.
Production Director: Julie Vifquain
Technical Director: Stéphane Simmat
Director of Photography: Pierre Leprou
Filmmaking: Thierry Garnier
Images: Magic Bird Creative